The Playbook

How Harris County Crash Content Gets Cited by Google AI

Houston PI firms losing AI citations to generic content. Learn how Harris County-specific crash pages earn Google AI Overview placement in 2025.

Why Google AI Skips Generic PI Content — Houston Law Firms

Google AI Overviews ignore generic personal injury content. Learn what Houston law firms must publish to get cited by AI search in 2025.

Google AI Is Calling Houston Law Firms — Is Yours Ready?

Google AI is now calling local businesses on behalf of searchers. Houston law firms not ready for AI-driven intake will lose clients before a human ever answers.

Biggest Search Change in 25 Years: Houston Law Firm Visibility

Google AI Mode is reshaping how Houston law firms get found online. Learn what changed, what it means for your practice, and how to stay visible in 2025.

Zero-Click AI Search: What Houston Law Firms Must Know

AI Overviews now answer 40%+ of legal queries without a click. Learn how Houston law firms can protect leads and stay visible in zero-click search.

Your Google Business Profile Is Now an AI Data Source for Law Firms

Houston law firms: Google's AI pulls data directly from your GBP. Learn how to optimize your profile to appear in AI-driven local search results in 2025.

The 4-Month AI Citation Timeline for Houston Law Firms

Discover what Houston law firms can realistically expect in 4 months when building AI citation authority—month-by-month milestones, strategy, and benchmarks.

Why Google AI Overviews Cite Some Houston Law Firms and Ignore Others

Discover why Google AI Overviews cite certain Houston law firms and skip others — and what your practice must do to earn that visibility in 2025.

Google AI Mode & Legal Searches: What Houston Law Firms Must Do

Google AI Mode is reshaping how Houston residents find attorneys. Learn what your law firm must do now to stay visible in AI-powered legal search results.

Google I/O 2026: What Houston Law Firms Must Know

Google I/O 2026 reshapes how Houston law firms get found online. Learn what AI search changes mean for your practice's SEO strategy and client pipeline.

Is Your Houston Law Firm Invisible to ChatGPT?

Most Houston attorneys have no idea whether AI assistants recommend them when a potential client searches. Here's what AI search visibility is, why it matters, and what to do about it.

The New Legal Research Funnel: Google, Then ChatGPT, Then Hire

Potential clients no longer just Google a lawyer — they cross-reference with AI. Here's what the new legal research journey looks like and what it means for your Houston law firm.

SEO That Doesn't Reset Every 6 Months

Calendar-based SEO content refresh is how your competitor's agency outgrows you. Signal-based, event-triggered strategy is how you stay ahead. Here's the difference.

Local SEO for Houston Personal Injury Lawyers: What Works

Discover why local SEO is critical for Houston personal injury law firms. Data-backed strategies to dominate Google's Local Pack and outrank competitors in 2025.

Why Your SEO Agency Doesn't Know What ChatGPT Says About You

Traditional SEO agencies track Google rankings. They don't track whether ChatGPT recommends your competitor when someone searches for a Houston attorney. Here's the blind spot — and what to ask.

How AEO Helps Law Firms Establish Authority in Their Legal Niche

How AEO Helps Law Firms Establish Authority in Their Legal Niche. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

How Law Firms Use Content Marketing to Attract Clients (Without Hiring an Army of Writers)

How Law Firms Use Content Marketing to Attract Clients (Without Hiring an Army of Writers). Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

How to Create Service Pages for Personal Injury Lawyers That Actually Convert

How to Create Service Pages for Personal Injury Lawyers That Actually Convert. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

How to Improve a Law Firm's Local SEO: 7 Tactics That Actually Move Rankings

How to Improve a Law Firm's Local SEO: 7 Tactics That Actually Move Rankings. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

How to Optimize a Law Firm Website for Voice Search in 2026

How to Optimize a Law Firm Website for Voice Search in 2026. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

Sugar Land Attorneys: How to Dominate Google Maps in Your Zip Code

Sugar Land Attorneys: How to Dominate Google Maps in Your Zip Code. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

Answer Engine Optimization for Law Firms: What It Is and Why Small Firms Should Care First

Answer Engine Optimization for Law Firms: What It Is and Why Small Firms Should Care First. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

Legal Schema Data: What It Is and Why Every Houston Law Firm Needs It

Legal Schema Data: What It Is and Why Every Houston Law Firm Needs It. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

Why Local Citations Still Matter for Houston Law Firms in 2026

Why Local Citations Still Matter for Houston Law Firms in 2026. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

How Small Law Firms Can Outrank Big Firms on Google Without Big Budgets

How Small Law Firms Can Outrank Big Firms on Google Without Big Budgets. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

The 7 Schema Types Every PI Firm Website Needs

What schema markup is, why Google rewards it with rich results, and the 7 specific types that give personal injury firm websites a competitive advantage.

Why Your PI Firm's Website Isn't Getting Calls (And How to Fix It)

The 5 most common reasons Houston personal injury firm websites fail to generate leads — and the specific fixes that turn traffic into phone calls.